Alicia Schumacher Co

Why I named my business Alicia Schumacher Co

Naming a business isn’t an easy decision. It’s challenging to find a name that reflects your mission and resonates with your audience. I chose to use my own name because my work is personal-rooted in my journey, expertise, and passion for empowering women leaders and businesses. And I knew there would be more specific branded names for the community, courses and programs.

The “Co” in Alicia Schumacher Co not only stands for collaboration, it stands for co-creation and community. Whether I’m working with women leaders (with or without ADHD) to harness their unique strengths or helping businesses align their marketing strategies with purpose-driven results, the journey is always a partnership. I believe that the best transformations happen when we work together. At Alicia Schumacher Co, the “Co” stands for:

Collaboration: Working closely with clients to create a framework and a course of action that fosters growth.

Co-creation: Developing tailored solutions that align with your goals. Together.

Community: Building supportive environments where leaders and businesses thrive and flourish.

Coexistence: Embracing and leveraging the diversity of ideas, experiences, and neurodivergence, like ADHD, to create stronger, more effective leaders and strategies. Using my name reflects the personal commitment I make to every client.

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ABOUT THE WRITER

Hi, I'm Alicia.

I went from a South Dakota dairy farm to marketing, sales, and business, and now I lead marketing for founder-led businesses. Here, I write about life and work with ADHD, and what's helped me.

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What the Co in Alicia Schumacher Co stands for.

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