I'm a coach and marketer who believes you've gotta build your dreams from the inside out. But, you need to put in the work. 

hey, I'm Alicia

About 5 years ago, I kept finding myself pondering what would it look like it I completely reinvented my career, our family lifestyle, the general flow of our life. 
Keeping up with the Jones' is a real thing, people. And it can influence the very trajectory of your life within a few decisions. 
I felt the burning desire to go against the grain. I watched people sacrifice their family time, relationships and our most valuable resource -time- all in the name of a title, a fat salary, the nicest car on the block and to climb to that next rung of some ladder.  

The pressure we put on ourselves...

Were you raised in the era of "you should be grateful" and "you lie in the bed you make?"
Have those thoughts sat on your shoulder and followed you into adulthood?
Yep, same.
I had these sneaky thoughts whispering in my ear over and over when I felt the urge to break out of the mold I had shaped myself into. 
Who would walk away from a title, 6 figure corporate job with a great team and solid company? Gulp, me.  

I should be grateful.

I'm a fierce realist and also live with a glass half full mentality. I'm going to tell you something that my husband shared with me after a few years of working in hospice care. You hear it all the time, but life. is. short. He says that time and time again he sees patients pass away right as they hit retirement. That's a hard reality, but it's true. So, we spend all of this time working and saving and sacrificing. I'm not suggesting that we should all quit our jobs, not save for retirement or live a life free of sacrifice. Not by any means. But, I encourage you to stop and do a gut check on your priorities.

What i learned from a hospice nurse who also happens to be my husband

These milestones in life are only a snapshot of what happened during these years. Life has presented us with some very unexpected challenges and absolute blessings. I'm guessing yours does, too. 
I understand grief, loss, change, risk, uncertainty but also what if feels like to thrive, flourish and feel confident.

Has life spiraled for you before? Mine has in many ways. You'll see over time the magnitude of how life spiraled for me during different seasons. The spiral doesn't mean it's all challenging or even a hard time in your life. It can also mean challenging, yet joyful. Hard, yet fulfilling. Confusion that led to clarity. The spiral is a sacred symbol representing the journey and change of life as it unfolds.

a look back

ESPRESSO

can't live without

ALL OF THEM

favorite color

WATERING FAKE PLANTS

CURRENT HOBBY

LIFTING HEAVY THINGS

PASSIONATE ABOUT

CELINE DION

my roman empire

not about

Comparison,
fake it till you make it,
bullsh*t,
the word "moist",
hustle and boss babe culture

I'M NOT ABOUT

Deep talk,
espresso drinks,
short emails, 
helping you find
your uniqueness.

all about

I'm ALL ABOUT

Beyond 
the daily life

"I HAVE A DEEPLY HIDDEN and inarticulate desire for something beyond the daily life."

— VIRGINIA WOOLF

SCHEDULE A CONSULT

LIKE MY VIBE?

Are you a fan of adding the thing you just accomplished to your to-do list just so you can check it off?
We'll get along just fine. 

LET'S DREAM UP YOUR NEXT STEPS